Modern Lawyer offers website design, SEO, video, and other Internet marketing services.
Not long ago, many law firms dismissed the idea that a website was necessary to run a successful law practice. While some still cling to this idea, it’s now widely accepted that a website not only provides valuable information about your firm to the public; it can also be used as an effective marketing tool to attract potential clients.
Your law firm’s website should be a reflection and an extension of your law practice. It should also be informative and engaging. A website that is merely a cookie-cutter template reflects poorly on your law firm. Don’t disappoint or turn off potential clients used to browsing through interactive websites with a stagnant law firm site.
Modern Lawyer doesn’t make cookie-cutter templates. Our websites are pleasing to the eye while providing valuable practice area and firm information to potential clients. Check out our portfolio to see what we’re talking about.
Before defining SEO, it’s important to first understand why search engines are so important to attorneys. Search engines, like Google, are used by searchers to find more information about a product or service (like attorneys). If your law firm’s website is not showing up on search engines for various keyword searches, you’re likely losing out on a number of clients.
SEO, or search engine optimization, is making a website more visible (ranked higher) on Google and other search engine result pages. Studies show that people searching for a specific product or service rarely go past page 3 or 4 of the search engine results. It makes sense. Each result further away from page 1 comes off to the searcher as being less accurate or of less quality.
The last thing lawyers want is to come off as less quality than their competitors. However, now that more people are searching online for attorneys, the SEO competition in the legal market has heated up. It takes someone with expert knowledge of search engine optimization to get sites ranking for various keywords. This is especially true in larger cities where there are more attorneys practicing.
This competitive marketing is somewhat new for attorneys. Before the Internet, phone books were the major source of advertising for lawyers. In phone books, the only competition between attorneys was who would have the first ad in the “Attorneys” section. The search engine market is totally different.
The bottom line is that you want your firm ranking for search keywords that define your practice areas. You also want to rank for keywords that people actually search for. Who cares if your name is Brad Smith and you’re #1 on Google for “fort worth dwi lawyer brad smith.” That searcher, who knows your name, would have found you anyway. You’d much rather rank for “fort worth dwi lawyer.”
Modern Lawyer knows how important a stream of new revenue is to law firms. Having good SEO is a big part of that.